2018 Objectives & Key Results (or 2018 Resolutions)

Another year coming to a close means another week of seeing everyone on the internet declare their intentions for the new year. So, why not add my two cents.

But, before we get into 2018 goals, a quick note about 2017. It sucked. It was worse than 2016 and I didn't think anything was going to be worse than that year. But here we are. I've learned my lesson.

When it comes to 2017 goals, let's just say it didn't really go as planned. And that's all I'll say about that.

So, here we are on the verge of 2018 (isn't is kind of crazy that it's almost TWO THOUSAND EIGHTEEN?1) and I'm taking a little bit of a different approach to things. For 2018, I'm setting Objectives in key areas of my life & Key Results to measure my progress. And I'm putting it all on the internet, so I can keep myself accountable...to myself.

Now, without further ado...My 2018 OKRs


2017 was the year that broke this camel's financial back. Finances are that thing that you tend to ignore until that moment comes and you can't ignore it anymore. I can't ignore it anymore, so here's how I plan on attacking it:

2018 Financial Objectives
Key Results
Pay Off A Large Chunk of Debt
Pay off $10,000 by year end*
Establish an Emergency Fund
Save $3,000 by year end**
Invest Every Week
Invest $50.00 per week***
  • *This is a minimum. If I'm able to pay off more, I certainly will.
  • **Starting from $0. If I save weekly, it comes to around $60/week.
  • ***I used to really care about picking individual stocks. Now I'm more into index funds and I let Wealthsimple (Insert Link) take care of the heavy lifting for me.


2018 Personal Objectives
Key Results
Read Read 1 book x month minimum; with blog write up to confirm
Exercise More
Lose 12% body fat minimum
Take More Photos
I like my camera, I should use it more often
Stoph Caring About What Others Think
Stop Comparing Myself to Others


2018 Professional Objectives
Key Results
Blog Consistently
Post 3x per week
Start My Freelance Business
Sign ONE client for the year
Earn More Income
Expand My Professional Network

When it comes to prioritizing, the ideal order would be personal, financial, and then professional. Unfortunately, in my case finances HAVE to take the top spot.

You never really understand the kind of burden finances put on you until it's too late and you're struggling to keep from being crushed by them. You also don't realize how much they hold you back from moving forward with your life. It's a really crappy feeling and it honestly is one you should avoid if you can.


I have the privilege of having some cool friends doing cool things.

Occasionally, those cool friends give me an opportunity to help them with their cool things.

One of them recently launched his dream (no pun intended) project: A clothing line named Dreams Rule Everything Around Me (D.R.E.A.M). The motivation behind is really cool and you should take some time to check it out (Plus:  a portion of every sale goes to non-profit organizations helping fight depression, addiction, and anxiety-related disorders.).

Lucky for me, he asked me to take some shots of the initial run of shirts and hoodies and I happily obliged. Hopefully, I can be a part of future shoots as well, because what's coming down the pipeline is looking pretty good.

I'm looking forward to seeing D.R.E.A.M blow up and wish it all the success in the world.

Here are a few of my favorite shots from the day. 


It's hard to put into word's what Kobe meant to me as a basketball player and Los Angeles Laker.

So I just want to share some of the best stuff I've found on the internets today.

Bleacher Report has some of the best visuals of the day: 

Nike brought back the LeBron and Kobe puppets, with Kobe reminiscing on his career and having two jersey's retired: 

And of course Kobe gave us highlights for days: 

Like this attempt to pick his top 10 plays from NBATv

And his ridiculous 81 point game against the Raptors:

The 60 point night against the Jazz in his last home game of his career:

And the best play I've seen in my 33 years of Lakers fandom: 

So, thank you Kobe and congratulations on a well deserved honor. 

The Last Jedi **No Spoilers**

I had a chance to watch Stars Wars: The Last Jedi last night. Don't worry, I won't spoil it for you. In fact, this post won't be that long. Just wanted to share some quick thoughts.

One: The Last Jedi marks the end of an era for Star Wars fans and that makes me kind of sad.

Two: they did a great job incorporating humor, sadness, old and new, and action throughout the story.

Three: it's a long movie, so plan appropriately for bathroom breaks and concession stand goodies.

Four: There's a lot going on in The Last Jedi, so make sure to pay attention. Or, maybe enjoy it the first time and then dissect it to pieces when you watch it the second time. That's probably what I'll have to do.

I really enjoyed the movie and if you're a fan of Star Wars I think you will too.

May the Force be with You.


Journal Ambitions

Two posts in one week? I know, I'm surprised too. But I'm serious about making this medium a priority in the new year.

Anyways, I wanted to get my objectives and goals down for this space:

  • Post Frequency: While I would love to post everyday of the week, I know that's an unrealistic expectation for myself. So I'm starting with 2x per week. If I post more than that, then happy days.
  • Content: I do plan on treating this like a journal. That means there really isn't a limit to what's going to go on here. So, I may talk sports, politics, current events, the crazy stuff going through my head, finances, photographs, or just a recap of how I spend my days. There's a lot to choose from.
  • Monetization: I would like to make some money of this site. If nothing else, to just pay for the cost of keeping it up. And I would love to do it in cool ways, not by splashing ads all over the place. Unfortunately, at this time AdSense is the best option for me. I hope it's not too obtrusive or annoying and I REALLY hope I can replace it with something better and cooler sooner rather than later. With that being said, if you're interested in sponsoring the site, let's talk!

That's it. Nothing fancy or complicated.

I need something simple and easy, at least in the beginning, to make sure I stick to it.

Because I'm going to need all the help I can get.

Starting Fresh

I tweeted this at the start of 2017: 

Now, with around two weeks to go before the calendar flips to 2018, I’m sad to say that I really wasn't able to accomplish any of those goals. I did accomplish half of my book reading goal, but outside of that I didn't make much headway on any of the other objectives.

Which tells me, it's me.

Allow me to explain.  

I'm my single worst enemy and biggest obstacle. Mostly, because complacency and the status quo are comfortable and safe. If you can maintain the status quo, it's a lot easier to keep things from getting any worse. Conversely, you also make sure things don't change for the better.

Which is why I'm the problem.

You see, I'm afraid to risk things because the possibility of failing is a lot scarier than the potential positives. And that needs to change. So, I'm going to be making some changes.

For one, I've completely redesigned my website. I really enjoy photography and taking photos and I hope to showcase more of it in the future. I'm also hoping to start selling prints of some of my favorite photographs (maybe). I've also archived my original site blog, and am starting over fresh. New blog, zero posts. It's always been a dream of mine to write and post more consistently and I hope a fresh start is the kick in the pants that I need to finally get going. I also want to SERIOUSLY get my digital marketing business, ELEVENSEVENTEEN (shameless plug) off the ground.

With that in mind, I'm going to kick off 2018 a little bit early by putting a new set of resolutions (I hate that word) for the new year to virtual paper. Some of the goals will be the same, but others will hopefully force me out of my comfort zone and help me grow.

Here we go:

  • Read 1 book per month
  • Pay off 30% of my debt
  • Exercise 3x per week
  • Build this blog into an income generator
  • Sign 5 freelance clients

As I grow older, I find myself becoming more and more aware of my mortality (things are about to get weird) and the legacy I will one day leave behind. And the more I think about it, I simply want to be remembered as someone who lived life to the fullest, was happy, and made his family and loved ones proud.

It's time I start living my life in a way that helps me achieve that legacy and the goals I've set for myself.

Because the status quo kind of sucks.