I finally got the new Snapchat redesign.
I already knew it was bad. In fact, I have yet to find one person that says they like the new redesign.
But you don't understand how horrible it really is until you use it for yourself.
The old version of Snapchat was fairly straightforward. You viewed your "timeline" by swiping to the left and you got to your private snaps by swiping to the right. You could pick and choose which snaps you wanted to view. Simple enough.
But this "redesign" makes everything worse. It's impossible to know how to use this new version. Swiping to the friends screen shows some snaps from those friends, but not all. Swiping to the new "Discover" screen results in a more jumbled mess of snap stories.
Snap *should* have included an intricate tutorial on how to use the app, because it requires that. This isn't just a design update that makes things prettier. It fundamentally changes the way Snapchat users interact with and use the app.
And that's the number 1 problem I'm seeing: no one knows how to use the damn thing.
I wish Snap had spent time working on a better discovery engine. As of today, there is no way to find other users inside of the app. You aren't shown other users you may be interested in based on interests or topics and you can't search for specific topics or hashtags. Both of those are things Instagram is very good at.
I know Snapchat positioned this as a way to address the friends v. brands dilemma, but it did a horrible job addressing either and I'd be surprised not to see a quick redesign update.
I'm personally outside of Snapchat's target age demo, but I did check the app a few times a day.
With this update though, I don't see myself using it for much longer.