It seems that my data was spared from the hands of Cambridge Analytica.

Still, it's quite likely that I will leave the platform almost entirely. I say that because I will still maintain a bare bones profile for work purposes (you know Digital Marketing stuff.)

This has been a long time coming, and I had already started to make the move before the Cambridge Analytica scandal even hit. However, the breach of privacy and data have finally pushed me over the top.

I'm not naive. I understand that I give up a fair amount (or maybe a lot) of privacy and data by using web services like Gmail, Twitter, and Facebook. It's a trade off I've agreed to make in order to use these services for free.

Unlike Gmail and Twitter however, Facebook lost it's utility for me long ago. For as long as I can remember, my Facebook Newsfeed has been an endless stream of advertisements, business pages, and sponsored posts. I can't remember the last time I saw a genuine post from one of my actual friends.

Mark Zuckerberg claims he built his company with the intent of connecting people across the world, but it increasingly looks like his real purpose is to establish an internet monopoly without regard for it's users or their private data. His empty apologies have rung hollow and it's time for Zuckerberg and his company to backup those apologies with actual action.

Maybe then, I'll return. Maybe.